Custom Physiotherapy is a small home based studio needing a logo that would resonate with active clients looking to regain optimal health. Offering state of the art services with lengthy, private appointment times, Custom needed a logo that would emulate professional but approachable services.
After a series of rough sketch concepts, digital designs and elements were created focusing on imagery that drew from mountain and compass visuals. Followed by colour concepts to depict a fresh but inviting feel for the finished logo and potential use scenarios.
A logo and tagline that show hints of the outdoors and an emphasis on the business purpose and services. The logo was easily incorporated to other digital and print collateral and presents a modern, athletic appearance while keeping a professional and medical feel.