Gentleman Proper

Gentleman Proper was looking for a logo that was distinguished and professional, yet elegant and approachable.

The Challenge

Gentlemen Proper makes custom, high end, Italian men's suits, and needed a logo to represent their small but growing business. They were looking for something that was distinguished and professional, yet elegant and approachable.

The process

A series of logos were created focusing on 'Italian' and 'high end' visuals with the use of a crest and Italian flag (and notes from Italian fine cars i.e. Ferrari), along with the literal use of a needle to represent the 'textile' influence.

The results

A selection of logos that spoke to high end craftsmanship with a distinguished feel that transferred beautifully to other print and digital collateral.

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