Group 23

Group 23 is a large scale sports medicine clinic who needed a new website design and build after a recent merge and re brand.

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The Challenge

Group23 (formerly Matrix Sports, known for their work with higher profile athletes such the Calgary Flames and Calgary Stampeders) needed a new website to reflect their mission of "Placing every client on a pedestal" delivering an elevated health experience. The architecture needed to be more intuitive and the design needed to showcase photography featuring a range of athletes, on a pedestal.

The process

Based on market research and existing content, I facilitated a card sorting exercise and developed prototypes to established a better flow and reduce pain points for the users.

Each process was reviewed internally and presented step by step to the client. Using the Squarespace platform, each page was designed and further modified with custom HTML and CSS to achieve the desired design and flow.

The results

The new website reflected the Group's new brand, provided an intuitive navigation and showcased their high profile photography, creating the same elevated experience clients could expect to find at the Group 23 clinic.

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