Dr. Jane Goodall is a world renowned conservationist best known for conservation efforts and groundbreaking work with chimpanzees. The "Journey Beyond the Jungle" needed to showcase not only Dr. Goodall's powerful message but promote this formal event as a prestigious, once in a lifetime opportunity for her biggest fans and followers.
Collateral to market this event as well as directional signage, passes and programs needed to be designed and printing facilitated. From Copywriting and concept to build, production and vendor correspondence, all aspects needed to be complete and fulfilled in time for the the event.
The printed and digital collateral for Journey Beyond the Jungle were warm and earthy but powerful with splashes of colour and life. Event goers were able to anticipate the quality and excitement of the sold out event where the design was carried through signage, volunteer collateral and the program. Dr. Goodall's message and persona were carried through all collateral as a fitting prelude to the inspirational and moving event.